Ahead of the opening day of the MCE Insurance British Superbikes Championship, Nottingham technology company Microlise has announced its sponsorship of Moto3 motorbike racing team Cresswell Racing.
The established team, now called Microlise Cresswell Racing, is aiming to win the Moto3 class HEL Performance Motostar British Championship.
“Microlise are delivering the financial foundations and resources needed for the team to mount a serious championship title challenge in 2017. Our mission is to help our lead rider Asher Durham to progress his career towards MotoGP. We know that with the Mahindra MGP30 world class bikes, we have a strong chance of helping him to achieve his goal,” said Bob Harbey, Microlise Cresswell Racing Team Sponsor.
Durham, 18 years old, raced in the championship last year achieving success and finishing third with nine successive podium positions. The young motorbike racer sees this as his chance to make it to the big time, with British Moto3 being one of the main feeder championships for the worldwide MotoGP, which features household names like Valentino Rossi.
“I can’t thank Microlise enough for the package of support on offer which is giving me the foundations I need to mount a significant title challenge this year. I want to prove I am capable of racing and winning at the very highest level and am excited for the first race of the season this weekend,” stated Durham.
Microlise Cresswell Racing will be competing at the British Superbike Championship, in the supporting Motostar race, at 12 meets between March and October up and down the UK and at one race in the Netherlands.
Experienced industry expert and team principal John Cresswell has high hopes for the season ahead: “Having the two riders we have this year we have a very good chance of top positions. The ambitions are for a podium finish. We don’t pressure the riders but we know what they are capable of.”
The team also acts as an academy, bringing young riders through and giving them experience racing on a big stage. Elliott Pinson, 13 years old, will also be riding one of the team’s two Honda NSF 250 bikes in the championship.
The average BSB meeting boasts between 25,000 & 35,000 visitors and TV viewing figures are set to reach 10 million homes through Sky and Virgin Media platforms in the UK alone, and 30 million homes in 53 countries via Eurosport.
Racing enthusiasts can watch Asher and the team in the first race of the season this weekend at Donington Park, where he is scheduled to compete at 2.30pm on Saturday 1st and 2.55pm on Sunday 2nd April.
A privately owned business based in Nottingham in the UK, Microlise invests significantly in research and development annually to ensure its solutions continue to be underpinned by market-leading technology. Microlise helps its customers to save more than £175m each year in fuel costs and reduce CO2 emissions by hundreds of thousands of metric tonnes.
Microlise technology helps its customers reduce costs and the environmental impact of their fleet operations. This is achieved by maximising vehicle utilisation, increasing operational efficiency and improving economy and safety; whilst helping to deliver the very best customer experience by providing real-time visibility of the fleet against schedule.