Having introduced a Safe and Fuel Efficient Driving (SAFED) initiative in 2008, Carlsberg saw an improvement in fuel efficiency. However, without the ability to monitor driver performance, and delivering effective coaching and training, the benefits of SAFED were short lived. The challenge was clear – Carlsberg needed to maintain the benefits of SAFED training through a prolonged period. Carlsberg set key objectives – to improve MPG whilst reducing emissions in line with its corporate social responsibility programme.
Having seen the reduction in both fuel and carbon emissions that SAFED could bring to the company, Carlsberg decided to reintroduce the training initiative for its drivers. In order to maintain and monitor the benefits, the company sought out a telematics solution.
Microlise had provided solutions to Carlsberg for over 10 years and had proved to be a trustworthy partner in that time. The Microlise Fleet Performance product was implemented, prior to re-initiating the SAFED training programme, so that the means of monitoring and debriefing drivers was in place. A benchmarking exercise took place to
establish average fuel usage without training and telematics.