Innovative Road Safety Campaign Expands To New Zealand

New Zealand’s young road users will have access to an innovative new road safety campaign through a new partnership between the Australian Trucking Association (ATA) and New Zealand Trucking Association (NTA). The initiative will provide New Zealand’s young road users with access to a proven and successful road safety campaign.

The ATA’s SafeT360 campaign will be delivered to 16-to 25-year-old road users across New Zealand following its success in Australia.

Originally developed by the ATA and launched in 2019, SafeT360 uses virtual reality and interactive messaging to teach young road users how to share the road safely with trucks, via a travelling road safety exhibition and comprehensive digital campaign.

NTA chief executive Dave Boyce says the association is privileged to have the opportunity to deliver the world-leading programme in New Zealand.

“Like Australia, 16- to 25-year-old drivers in New Zealand are overrepresented in road fatalities and serious injuries.

“With the phenomenal success of the ATA’s SafeT360 programme we have plans to replicate this success in New Zealand,” Boyce says.

“I would like to offer our sincere thanks to the ATA and their foundation sponsors for making this possible,” he says.

NTA general manager Carol McGeady says the new partnership is “a game changer.”

“To be able to bring this world class road safety program to New Zealand to help our young people stay safe on the roads is amazing,” she says.