Report

Improving Driver Engagement Through Gamification

Gamification is about learning and understanding what makes games successful, engaging and popular, then harnessing that knowledge to address everyday challenges.

Gamification is about learning and understanding what makes games successful, engaging and popular, then harnessing that knowledge to address everyday challenges.

It is an idea that could have positive and pervasive implications for transport and logistics operators and those operating in the field service sector.

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BY 2018

The Market

could be worth up to $5.5 bn

What is Gamification?

Gamification

is the use of game elements to engage users

An average 50%

of Corporate

processes were estimated to be gamified by 2015