We’re proud to be working with Geraldton Fishermen’s Co-operative (GFC), the world’s largest rock lobster processor and exporter. Together, we’re helping them increase profitability, create safer working conditions and deliver more efficient supply-chain operations for members.
Transforming operations through integrated transport technology
We’re equipping GFC with our world-class delivery management, fleet visibility and safety, health and compliance technologies to help raise performance and visibility across every stage of the lobster supply chain.
Luke Olsen, Managing Director – APAC at Microlise said, “We’re proud to partner with GFC to support such a unique and critical supply chain. By combining our AI-enabled Driver safety systems and advanced planning and optimisation tools with GFC’s deep industry expertise, we can help deliver measurable improvements in safety, efficiency and product quality, directly benefiting their members and customers.”
Raising the bar for safety and product quality
With vast transport distances and time-sensitive deliveries, maintaining product quality and driver wellbeing are top priorities for GFC.
“Our challenges in delivering maximum value to our members include long transport distances, keeping lobsters in top condition, managing driver safety and responding to the dynamic nature of our industry,” said Michael May, GFC Supply Chain General Manager.“Microlise helps us address all of these with a single, integrated system.”
We’re helping GFC digitalise and streamline their planning operations, delivering deeper insights, real-time visibility and greater control across every stage of the lobster supply chain.
Our solutions include:
- Driver Excellence – empowering safer, more efficient performance behind the wheel.
- AI Driver Distraction Cameras – providing proactive, AI-enabled monitoring to reduce risk and protect drivers.
- Planning & Optimisation – improving route efficiency and resource allocation to cut waste and maximise uptime.
- Delivery Management, including Electronic Proof of Delivery (ePOD) – digitalising delivery documentation and improving accuracy at every handover point.
Together, these technologies will enhance operational efficiency, strengthen safety standards and help maintain product quality throughout the journey from ocean to market.
“Safety is a foundation of this investment,” Michael said. “Protecting our drivers and our members’ product is non-negotiable for us, and Microlise helps raise the bar across the board.”
Looking ahead, GFC is also exploring digital traceability and additional technologies to further modernise its operations and strengthen returns for members.
Driving innovation across ANZ
Working with GFC reflects a year of exceptional growth for us across Australia and New Zealand, marked by new customer wins, expanding operations and growing demand for our transport technology solutions across the logistics and transport sectors.
Our powerful, modular suite of end-to-end solutions is trusted by more than 2,500 companies worldwide, including retail giants such as Woolworths, Coles, Foodstuffs South Island, Foodstuffs North Island, Tesco (UK) and Waitrose (UK).
Ready to see the benefits?
Book a walkthrough with our team to explore how Microlise technology can help your fleet improve safety, compliance and performance.