John Mitchell started back in 1956 with a single vehicle. The founder’s son Iain Mitchell is now at the helm as the Managing Director, celebrating the 60th anniversary of the company, running 122 vehicles and employing 130 drivers. The challenge for the business is to deliver outstanding value and service for customers whilst minimising operational costs and improving safety.
The emphasis has been to stop focusing on fuel consumption and start focusing on driving style. At first it was easy to be distracted and attempt to address fuel consumption directly, but the team has found that using telematics to improve driving style should be the priority.
The transport team achieves this in a number of ways, including through monthly league tables, where drivers are financially rewarded at the end of each month for achieving an A grade performance. They are measured on a host of criteria including idling, speeding, cornering and braking; and given an overall score between A and G for the month.