{"id":16370,"date":"2016-03-02T14:57:00","date_gmt":"2016-03-02T14:57:00","guid":{"rendered":"https:\/\/www.microlise.com\/report\/whitepaper-improving-driver-engagement-through-gamification\/"},"modified":"2025-05-23T14:51:55","modified_gmt":"2025-05-23T13:51:55","slug":"whitepaper-improving-driver-engagement-through-gamification","status":"publish","type":"report","link":"https:\/\/www.microlise.com\/in\/reports\/whitepaper-improving-driver-engagement-through-gamification\/","title":{"rendered":"Improving Driver Engagement Through Gamification"},"content":{"rendered":"<p>Gamification is about learning and understanding what makes games successful, engaging and popular, then harnessing that knowledge to address everyday challenges.<\/p>\n<p>It is an idea that could have positive and pervasive implications for transport and logistics operators and those operating in the field service sector.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gamification is about learning and understanding what makes games successful, engaging and popular, then harnessing that knowledge to address everyday challenges.<\/p>\n","protected":false},"featured_media":22194,"template":"","categories":[1002,999,995,862,847,799,795,788],"tags":[],"class_list":["post-16370","report","type-report","status-publish","has-post-thumbnail","hentry","category-people-skills-in-2","category-transport-logistics-in","category-light-commercial-fleet-in","category-fleet-management-in","category-delivery-management-in","category-driver-customer-communications-in","category-driver-performance-in","category-telematics-in","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Improving Driver Engagement Through Gamification - Reports - Microlise India<\/title>\n<meta name=\"description\" content=\"2 March 2016 - Improving Driver Engagement Through Gamification\" 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