{"id":24085,"date":"2020-12-01T14:38:22","date_gmt":"2020-12-01T14:38:22","guid":{"rendered":"https:\/\/www.microlise.com\/?p=24085"},"modified":"2021-10-08T06:18:58","modified_gmt":"2021-10-08T05:18:58","slug":"lessor-du-click-collect","status":"publish","type":"post","link":"https:\/\/www.microlise.com\/fr\/blog\/lessor-du-click-collect\/","title":{"rendered":"L’essor Du Click & Collect"},"content":{"rendered":"

La pand\u00e9mie mondiale actuelle a mis en \u00e9vidence un ensemble de nouveaux d\u00e9fis li\u00e9s \u00e0 la cha\u00eene d’approvisionnement et de nombreux d\u00e9taillants ont rapidement r\u00e9pondu aux exigences de cette nouvelle culture du \u2018sans contact\u2019. En travaillant avec 14 des 15 plus grands distributeurs du Royaume-Uni, Microlise participe d\u00e9j\u00e0 pleinement \u00e0 la promotion du commerce \u2018sans contact\u2019 gr\u00e2ce notamment \u00e0 notre workflow num\u00e9rique et notre solution de Preuve de Livraison \u00e9lectronique.<\/p>\n

L’augmentation du volume de commandes des produits d\u2019\u00e9picerie, d\u2019\u00e9quipement de la maison, de bricolage et de v\u00eatements \u00e0 la toute derni\u00e8re mode, se d\u00e9roule sur une trajectoire apparemment immuable, avec des distributeurs explorant un certain nombre de mod\u00e8les commerciaux cl\u00e9s, notamment le Click & Collect (C&C).<\/p>\n

Le canal de distribution Click & Collect devrait continuer de cro\u00eetre rapidement jusqu’en 2023, o\u00f9 il repr\u00e9sentera pr\u00e8s de 12,9% des achats faits en ligne. La vente de v\u00eatements et de chaussures restant notamment le plus grand secteur concern\u00e9. <\/em>(Royaume-Uni Click & Collect Market Report 2018-2023 – ResearchAndMarkets.com)<\/span><\/p>\n

Le mod\u00e8le Click & Collect r\u00e9pond \u00e0 de nombreux d\u00e9fis, dont le co\u00fbt du commerce \u00e9lectronique, les livraisons du dernier kilom\u00e8tre, l’utilisation d\u2019un espace de stockage important et la demande croissante des consommateurs en mati\u00e8re de rapidit\u00e9 et de commodit\u00e9. De nombreux distribut-eurs envisagent maintenant une option Click & Collect comme une exigence presque obligatoire, la majorit\u00e9 de ceux qui l’exploitent offrant des d\u00e9lais de collecte le jour m\u00eame. Avec moins de ressources et d’investissements n\u00e9cessaires que la livraison \u00e0 domicile, le Click & Collect s\u00e9duit \u00e9galement par le fait qu\u2019il permet d\u2019augmenter la visibilit\u00e9 et la p\u00e9n\u00e9tration en ligne de l\u2019enseigne.<\/p>\n

Alors que la demandes en ligne ont augment\u00e9, il en va de m\u00eame pour le nombre de mod\u00e8les de Click & Collect qui incluent d\u00e9sormais des zones de collecte (pick-up) automatis\u00e9es telles que les tours de Pick-Up de Walmart aux \u00c9tats-Unis, les casiers Amazon et les Drives pour pi\u00e9tons mis en place par Carrefour<\/a> par exemple en France.<\/p>\n

L\u2019un des principaux distributeurs alimentaires d\u2019Australie et client de Microlise a rapidement adopt\u00e9 le mod\u00e8le Click & Collect, offrant la collecte le jour m\u00eame et \u00e0 certains endroits, la livraison directement dans le coffre de votre voiture.<\/p>\n

Le distributeur allemand Rewe a \u00e9galement port\u00e9 son attention sur le Click & Collect, offrant des zones de collecte\/caisses d\u00e9di\u00e9es dans plus de 100 magasins avec un syst\u00e8me innovant pour une transaction pratiquement sans contact.<\/p>\n

Alors que le Click & Collect \u00e9tait autrefois consid\u00e9r\u00e9 comme un \u00e9l\u00e9ment diff\u00e9renciateur d\u2019innovation, il devient d\u00e9sormais un \u00e9l\u00e9ment essentiel de la mod\u00e9lisation de la vente au d\u00e9tail et devrait encore se d\u00e9velopper. Il est probable que nous verrons plus de services d\u00e9ploy\u00e9s et des d\u00e9lais plus courts \u00e0 mesure que les d\u00e9taillants s’efforceront de suivre le rythme des fen\u00eatres de livraison de plus en plus courte de 1 et 2 heures telles que celles propos\u00e9es par Amazon.<\/p>\n

Le parcours d’achat des clients continuera d’\u00eatre d’une importance cruciale, les distributeurs tentant sans cesse de l\u2019am\u00e9liorer avec un inventaire en temps r\u00e9el, des alertes sms et en incitant les clients \u00e0 rester fid\u00e8les gr\u00e2ce \u00e0 des avantages, des coupons de r\u00e9duction et d’autres incitations.
\n\"\"<\/p>\n

Preuve de livraison Microlise – Powering Click & Collect<\/h5>\n

Le Click & Collect peut r\u00e9ellement changer la donne en mati\u00e8re d’exp\u00e9rience client, mais doit \u00eatre g\u00e9r\u00e9 correctement avec les bonnes technologies en place.<\/p>\n

Les solutions Microlise de Preuve de Livraison \u00e9quipent d\u00e9j\u00e0 de nombreux distributeurs et op\u00e9rateurs logistiques. Ces technologies peuvent \u00eatre utilis\u00e9es par les conducteurs de l’entreprise ou par ceux des sous-traitants, avec des applications mobiles comprenant des fonctionnalit\u00e9s telles que la capture de la signature sur \u00e9cran, la prise de photos et toutes les informations concernant la livraison \/ la commande.<\/p>\n

Si vous souhaitez discuter de la mani\u00e8re dont nous pourrions vous aider pour r\u00e9pondre \u00e0 vos attentes concernant le Click & Collect ou pour simplement am\u00e9liorer votre service existant, n\u2019h\u00e9sitez pas \u00e0 prendre contact avec nos \u00e9quipes.<\/p>\n","protected":false},"excerpt":{"rendered":"

La pand\u00e9mie mondiale actuelle a mis en \u00e9vidence un ensemble de nouveaux d\u00e9fis li\u00e9s \u00e0 la cha\u00eene d’approvisionnement et de nombreux d\u00e9taillants ont rapidement r\u00e9pondu aux exigences de cette nouvelle culture du \u2018sans contact\u2019. En travaillant avec 14 des 15 plus grands distributeurs du Royaume-Uni, Microlise participe d\u00e9j\u00e0 pleinement \u00e0 la promotion du commerce \u2018sans… <\/p>\n","protected":false},"author":43,"featured_media":23528,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1096],"tags":[305],"class_list":["post-24085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-microlise-update-fr","tag-proof-of-delivery-2","entry"],"yoast_head":"\nL'essor Du Click & Collect - Microlise France<\/title>\n<meta name=\"description\" content=\"1 d\u00e9cembre 2020 - L'essor Du Click & Collect\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.microlise.com\/fr\/blog\/lessor-du-click-collect\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L'essor Du Click & Collect\" \/>\n<meta property=\"og:description\" content=\"1 d\u00e9cembre 2020 - 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