{"id":47549,"date":"2025-11-10T15:58:04","date_gmt":"2025-11-10T15:58:04","guid":{"rendered":"https:\/\/www.microlise.com\/?post_type=case-studies&#038;p=47549"},"modified":"2026-01-22T12:05:56","modified_gmt":"2026-01-22T12:05:56","slug":"ecoconduite-coup-de-pates","status":"publish","type":"case-studies","link":"https:\/\/www.microlise.com\/fr\/etudes-de-cas\/ecoconduite-coup-de-pates\/","title":{"rendered":"\u00c9coconduite \u2013 Coup de Pates"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]<\/p>\n<h3>Le D\u00e9fi : L\u2019\u00e9coconduite au service de livraisons plus performantes : concilier efficacit\u00e9, s\u00e9curit\u00e9 et durabilit\u00e9<\/h3>\n<p><a href=\"https:\/\/www.coupdepates.fr\/\" target=\"_blank\" rel=\"noopener\">Coup de Pates<\/a>, sp\u00e9cialiste de la distribution alimentaire pour les professionnels des m\u00e9tiers de bouche, exploite une dizaine de plateformes logistiques et une large flotte de v\u00e9hicules.<br \/>\nConsciente que le transport repr\u00e9sente environ <strong>6 % de ses \u00e9missions carbone<\/strong>, l\u2019entreprise voulait engager ses \u00e9quipes dans une d\u00e9marche concr\u00e8te de <strong>r\u00e9duction de la consommation<\/strong>, de <strong>s\u00e9curit\u00e9 accrue<\/strong> et de <strong>performance durable<\/strong>.<\/p>\n<p><em>\u00ab Nous voulions que chaque conducteur soit acteur du changement, en transformant un enjeu environnemental en une fiert\u00e9 partag\u00e9e \u00bb,<\/em><br \/>\nexplique <strong>Lucie Le Page<\/strong>, Responsable RSE chez Coup de Pates.<\/p>\n<p>Les objectifs \u00e9taient clairs :<\/p>\n<ul>\n<li>Diminuer la consommation de carburant et les \u00e9missions de CO\u2082 ;<\/li>\n<li>Am\u00e9liorer la s\u00e9curit\u00e9 et la fluidit\u00e9 des livraisons ;<\/li>\n<li>Faire prendre conscience de l\u2019importance de mesurer ses performances et d\u2019am\u00e9liorer sa conduite dans la dur\u00e9e.<\/li>\n<li>Motiver les conducteurs autour d\u2019un projet commun et positif.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>L\u2019 Approche : La donn\u00e9e au service de la performance et de l\u2019\u00e9mulation positive des conducteurs<\/h3>\n<p><em>\u00ab L\u2019\u00e9coconduite, c\u2019est un \u00e9tat d\u2019esprit. Chez Coup de Pates, on a voulu en faire un r\u00e9flexe collectif, une mani\u00e8re plus fluide, plus s\u00fbre et plus responsable de livrer nos clients. \u00bb<br \/>\n<\/em>ajoute <strong>Ga\u00e9tane Delacroix<\/strong><\/p>\n<p>Pour relever ces d\u00e9fis, Coup de Pates a lanc\u00e9 son premier <strong>Challenge \u00e9coconduite<\/strong>, en s\u2019appuyant sur la technologie <strong>Microlise Driver Excellence<\/strong>.<\/p>\n<p>Ce challenge, men\u00e9 sur trois mois, a mobilis\u00e9 100 % des 195 conducteurs r\u00e9partis sur neuf plateformes logistiques.<\/p>\n<p>Chaque conducteur suivait ses performances via un tableau de bord personnalis\u00e9, tandis que les formateurs r\u00e9f\u00e9rents accompagnaient les bonnes pratiques sur le terrain.<br \/>\nUne communication interne dynamique relay\u00e9es par les exploitants et les responsables logistiques de chaque plateforme et une remise des prix sur le circuit de Dreux ont renforc\u00e9 la fiert\u00e9 et l\u2019esprit d\u2019\u00e9quipe autour de cette initiative.<\/p>\n<p>Gr\u00e2ce aux solutions t\u00e9l\u00e9matiques Microlise, les \u00e9quipes ont pu collecter, analyser et restituer les donn\u00e9es de conduite en temps r\u00e9el : consommation, freinages et virages brusques, acc\u00e9l\u00e9rations, arr\u00eat moteur tournant\u2026.<br \/>\nCes indicateurs ont permis de mesurer pr\u00e9cis\u00e9ment les comportements de conduite et d\u2019identifier les marges de progr\u00e8s, il s\u2019agissait de transformer les donn\u00e9es de conduite en indicateurs clairs et motivants, rendant les progr\u00e8s visibles et mesurables.<\/p>\n<p><em>\u00a0\u00ab La technologie Microlise place la donn\u00e9e au service non seulement de l\u2019entreprise, mais aussi du conducteur : elle l\u2019aide \u00e0 comprendre, progresser et conduire plus sereinement \u00bb, <\/em>souligne <strong>J\u00e9r\u00f4me Aubry<\/strong>, Responsable commercial Microlise France.<\/p>\n<p>Gr\u00e2ce \u00e0 la <strong>gamification<\/strong> du dispositif, avec scores, classements individuels et inter-plateformes, troph\u00e9es et r\u00e9compenses, une <strong>\u00e9mulation positive<\/strong> s\u2019est rapidement install\u00e9e entre les conducteurs, encourag\u00e9e par leurs formateurs et exploitants.<\/p>\n<p>La comp\u00e9tition, con\u00e7ue comme un jeu collectif plus que comme un contr\u00f4le, a cr\u00e9\u00e9 un v\u00e9ritable <strong>moteur de coh\u00e9sion et de fiert\u00e9 professionnelle<\/strong> tout en favorisant l\u2019adoption durable des bonnes pratiques de conduite<\/p>\n<p><em>\u00ab Ce challenge a cr\u00e9\u00e9 une v\u00e9ritable \u00e9mulation : les conducteurs se sont pris au jeu, et les bons comportements sont devenus des r\u00e9flexes \u00bb,<br \/>\n<\/em>ajoute Ga\u00ebtane Delacroix.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/4&Prime;][vc_single_image image=\u00a0\u00bb47553&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb css=\u00a0\u00bb\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb3\/4&Prime;][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]<a href=\"https:\/\/www.microlise.com\/fr\/produits\/flotte-telematique\/performance-des-conducteurs\/\"><strong>Application Driver Excellence : le conducteur acteur de sa progression<\/strong><\/a><strong>\u00a0<\/strong>: Elle permet aux conducteurs de surveiller et d\u2019am\u00e9liorer leurs performances gr\u00e2ce \u00e0 un retour d\u2019information en temps r\u00e9el.<\/p>\n<p>L&rsquo;application Microlise fournit aux conducteurs des outils pour suivre et am\u00e9liorer leur conduite. Elle leur offre un retour d&rsquo;information en temps r\u00e9el sur diff\u00e9rents param\u00e8tres tels que la vitesse, le freinage et l&rsquo;acc\u00e9l\u00e9ration, leur permettant ainsi d&rsquo;ajuster imm\u00e9diatement leur comportement et d&rsquo;adopter une conduite plus s\u00fbre et plus efficace.<\/p>\n<p><a href=\"https:\/\/www.microlise.com\/fr\/produits\/flotte-telematique\/suivi-de-flotte\/\"><strong>Gestion de flotte &#8211; Suivi &amp; Activit\u00e9 des v\u00e9hicules<\/strong><\/a> : Le syst\u00e8me enregistre la consommation de carburant, permettant d&rsquo;identifier les pistes d&rsquo;am\u00e9lioration du rendement \u00e9nerg\u00e9tique. L&rsquo;analyse des donn\u00e9es de consommation permet de mettre en place les actions pour encourager une conduite plus s\u00fbres et \u00e9conomes en carburant<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Comment le Challenge \u00c9coconduite men\u00e9 par Coup de Pates a d\u00e9montr\u00e9 que la solution Driver Excellence permet d\u2019\u00e9conomiser plus de 3,4 % de carburant, de r\u00e9duire les \u00e9missions de CO2et de renforcer la s\u00e9curit\u00e9 sur la route.<\/p>\n","protected":false},"featured_media":47561,"template":"","categories":[],"tags":[],"class_list":["post-47549","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u00c9coconduite \u2013 Coup de Pates - Case Studies - Microlise France<\/title>\n<meta name=\"description\" content=\"10 novembre 2025 - 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\u00c9coconduite","microlise_casestudies_ctext":"Comment le Challenge \u00c9coconduite men\u00e9 par Coup de Pates a d\u00e9montr\u00e9 que la solution Driver Excellence permet d\u2019\u00e9conomiser plus de 3,4 % de carburant, de r\u00e9duire les \u00e9missions de CO\u2082 et de renforcer la s\u00e9curit\u00e9 sur la route.","microlise_casestudies_vtype":"vimeo","microlise_casestudies_VID":"1157177796","microlise_casestudies_Vcode":"","microlise_casestudies_pdf":"","microlise_casestudies_pdf_id":"","microlise_casestudies_testi":"","microlise_casestudies_fimage":"https:\/\/www.microlise.com\/wp-content\/uploads\/2025\/11\/gaetane-delacroix.png","microlise_casestudies_fimage_id":"47550","microlise_casestudies_fname":"Ga\u00ebtane Delacroix, Responsable Logistique Groupe","microlise_casestudies_ftestimonial":"Driver Excellence nous a permis de piloter ce challenge avec des indicateurs pr\u00e9cis, pour mesurer la performance et les progr\u00e8s de chaque conducteur et de chaque plateforme.","microlise_casestudies_hide_quotes":"","microlise_casestudies_feature":"","microlise_casestudies_result_sect":"","microlise_casestudies_result":"Des livraisons toujours plus \u00e9coresponsables et performantes : en trois mois de challenge, outre une <strong>r\u00e9duction sensible des incidents<\/strong> de conduite, les r\u00e9sultats ont d\u00e9pass\u00e9 toutes les attentes :\r\n\r\n&nbsp;","microlise_casestudies_results":[{"icon_id":46012,"icon":"https:\/\/www.microlise.com\/wp-content\/uploads\/2025\/05\/Microlise-Icons-Fuel-Saved-Strike.png","number":"14 000 L","text":"de carburant \u00e9conomis\u00e9s"},{"icon_id":40693,"icon":"https:\/\/www.microlise.com\/wp-content\/uploads\/2024\/06\/reduce-risk.png","number":"3,4 %","text":"de baisse moyenne de consommation"},{"icon_id":40489,"icon":"https:\/\/www.microlise.com\/wp-content\/uploads\/2024\/06\/focus-reduce-emissions.png","number":"35 t.","text":"de CO\u2082 \u00e9vit\u00e9es"}],"microlise_casestudies_brtitle":"Une d\u00e9marche inspirante pour la logistique de demain","microlise_casestudies_brtext":"Au-del\u00e0 des chiffres, cette initiative a consolid\u00e9 la coh\u00e9sion interne et la reconnaissance des conducteurs comme acteurs cl\u00e9s de la performance durable.\r\n\r\n<em>\u00ab Ce projet, c\u2019est un bon exemple \u00ab\u00a0d\u2019\u00e9conologie\u00a0\u00bb. Il prouve qu\u2019on peut conjuguer performance, sobri\u00e9t\u00e9 \u00e9nerg\u00e9tique et bien-\u00eatre des \u00e9quipes. C\u2019est \u00e0 la fois bon pour la plan\u00e8te et bon pour l\u2019ensemble de l\u2019entreprise. \u00bb<\/em>\r\n\u2014 <em>Julien Cromb<\/em>, Directeur G\u00e9n\u00e9ral, Coup de Pates\r\n\r\nCette collaboration illustre comment la donn\u00e9e, la technologie et l\u2019humain peuvent se conjuguer pour transformer durablement la gestion des livraisons.\r\nCar si collecter la donn\u00e9e est une premi\u00e8re \u00e9tape, l\u2019analyser, la comprendre et en tirer des actions concr\u00e8tes permet \u00e0 Coup de Pates d\u2019optimiser en continu sa performance op\u00e9rationnelle et environnementale.","microlise_casestudies_demo":"","microlise_casestudies_dimg":"","microlise_casestudies_dimg_id":"","microlise_casestudies_dtitle":"","microlise_casestudies_bdcontent":"","microlise_casestudies_dbtext":"","microlise_casestudies_dblink":""}},"_links":{"self":[{"href":"https:\/\/www.microlise.com\/fr\/wp-json\/wp\/v2\/case-studies\/47549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.microlise.com\/fr\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/www.microlise.com\/fr\/wp-json\/wp\/v2\/types\/case-studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.microlise.com\/fr\/wp-json\/wp\/v2\/media\/47561"}],"wp:attachment":[{"href":"https:\/\/www.microlise.com\/fr\/wp-json\/wp\/v2\/media?parent=47549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.microlise.com\/fr\/wp-json\/wp\/v2\/categories?post=47549"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.microlise.com\/fr\/wp-json\/wp\/v2\/tags?post=47549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}