{"id":16369,"date":"2016-03-02T14:57:00","date_gmt":"2016-03-02T14:57:00","guid":{"rendered":"https:\/\/www.microlise.com\/report\/whitepaper-improving-driver-engagement-through-gamification\/"},"modified":"2025-05-23T14:51:54","modified_gmt":"2025-05-23T13:51:54","slug":"whitepaper-improving-driver-engagement-through-gamification","status":"publish","type":"report","link":"https:\/\/www.microlise.com\/au\/reports\/whitepaper-improving-driver-engagement-through-gamification\/","title":{"rendered":"Improving Driver Engagement Through Gamification"},"content":{"rendered":"<p>Gamification is about learning and understanding what makes games successful, engaging and popular, then harnessing that knowledge to address everyday challenges.<\/p>\n<p>It is an idea that could have positive and pervasive implications for transport and logistics operators and those operating in the field service sector.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gamification is about learning and understanding what makes games successful, engaging and popular, then harnessing that knowledge to address everyday challenges.<\/p>\n","protected":false},"featured_media":22193,"template":"","categories":[989,988,982,981,980,965,963,962],"tags":[],"class_list":["post-16369","report","type-report","status-publish","has-post-thumbnail","hentry","category-fleet-management-au","category-people-skills-au","category-driver-performance-au","category-driver-customer-communications-au","category-telematics-au","category-delivery-management-au","category-transport-logistics-au","category-light-commercial-fleet-au","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Improving Driver Engagement Through Gamification - Reports - Microlise Australia<\/title>\n<meta name=\"description\" content=\"2 March 2016 - Improving Driver Engagement Through Gamification\" 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