{"id":28235,"date":"2021-06-17T09:19:34","date_gmt":"2021-06-17T08:19:34","guid":{"rendered":"https:\/\/www.microlise.com\/?p=28235"},"modified":"2021-06-17T09:19:34","modified_gmt":"2021-06-17T08:19:34","slug":"innovative-road-safety-campaign-expands-to-new-zealand","status":"publish","type":"post","link":"https:\/\/www.microlise.com\/au\/blog\/innovative-road-safety-campaign-expands-to-new-zealand\/","title":{"rendered":"Innovative Road Safety Campaign Expands To New Zealand"},"content":{"rendered":"

New Zealand\u2019s young road users will have access to an innovative new road safety campaign through a new partnership between the Australian Trucking Association (ATA) and New Zealand Trucking Association (NTA). The initiative will provide New Zealand\u2019s young road users with access to a proven and successful road safety campaign.<\/p>\n

The ATA\u2019s SafeT360 campaign<\/a> will be delivered to 16-to 25-year-old road users across New Zealand following its success in Australia.<\/p>\n

Originally developed by the ATA and launched in 2019, SafeT360 uses virtual reality and interactive messaging to teach young road users how to share the road safely with trucks, via a travelling road safety exhibition and comprehensive digital campaign.<\/p>\n

NTA chief executive Dave Boyce says the association is privileged to have the opportunity to deliver the world-leading programme in New Zealand.<\/p>\n

\u201cLike Australia, 16- to 25-year-old drivers in New Zealand are overrepresented in road fatalities and serious injuries.<\/p>\n

\u201cWith the phenomenal success of the ATA\u2019s SafeT360 programme we have plans to replicate this success in New Zealand,\u201d Boyce says.<\/p>\n

\u201cI would like to offer our sincere thanks to the ATA and their foundation sponsors for making this possible,\u201d he says.<\/p>\n

NTA general manager Carol McGeady says the new partnership is \u201ca game changer.\u201d<\/p>\n

\u201cTo be able to bring this world class road safety program to New Zealand to help our young people stay safe on the roads is amazing,\u201d she says.<\/p>\n","protected":false},"excerpt":{"rendered":"

The ATA\u2019s SafeT360 campaign which highlights how to share the road safely with trucks, will be rolled out to young road users across New Zealand following its success in Australia.<\/p>\n","protected":false},"author":43,"featured_media":28237,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[987],"tags":[],"class_list":["post-28235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-updates-transport-logistics-au","entry"],"yoast_head":"\nInnovative Road Safety Campaign Expands To New Zealand - Microlise Australia<\/title>\n<meta name=\"description\" content=\"17 June 2021 - Innovative Road Safety Campaign Expands To New Zealand\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.microlise.com\/au\/blog\/innovative-road-safety-campaign-expands-to-new-zealand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Innovative Road Safety Campaign Expands To New Zealand\" \/>\n<meta property=\"og:description\" content=\"17 June 2021 - 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