Samsung Launch “The Safety Truck” – With Read Mounted Screen!

This initiative from Samsung was created by Leo Burnett / Buenos Aires for Samsung’s Argentinian corporate office to promote road safety. It features a truck kitted out with forward facing cameras that display a real-time image onto a screen mounted on the back of the truck.

The idea was inspired by the level of road deaths in Argentina caused by overtaking, by drivers trying to get past slower moving trucks.

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